TY  - BOOK
AU  - Cateora,Philip R.
AU  - Gilly, Mary C.
AU  - Graham, John L.
TI  - International marketing
SN  - 9780071288385 [paperback]
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill
KW  - Export marketing
KW  - International business enterprises
N1  - Includes indexes; Bibliography: page 716-722; Contents: Part 1 An overview -- Part 2 The cultural environment of global markets -- Part 3 Assessing global market opportunities -- Part 4 Developing global marketing strategies -- Part 5 Implementing global marketing strategies -- Part 6 Supplementary material
ER  -