TY  - BOOK
AU  - Hendon,Donald W.
TI  - Classic failures in product marketing: marketing principles violations and how to avoid them 
SN  - 9839323369 [hardbound]
PY  - 2001///
CY  - Selangor, Malaysia
PB  - Hardknocks Factory Sdn. Bhd.
KW  - Product management
KW  - Business failures
KW  - United States
KW  - Marketing
KW  - New products
N1  - Originally published: New York : Quorum Books, 1989; Includes bibliographical references and indexes; Contents: Part I: Introduction -- Part II: The marketing setting -- Part III: Marketing tools
UR  - http://www.loc.gov/catdir/description/mh041/92001183.html
ER  -