TY  - BOOK
AU  - Peppers,Don
AU  - Rogers,Martha
TI  - The one to one manager: real-world lessons in customer relationship management 
SN  - 9814126098 [newsprint]
PY  - 2000///
CY  - New York
PB  - Currency/Doubleday
KW  - Customer relations
KW  - Management
KW  - Consumers' preferences
KW  - Relationship marketing
N1  - Includes bibliographical references and index; Contents: 1 Trusted agents -- 2 Using the technology -- 3 Organizations, culture and change -- 4 Customer focus -- 5 Culture of service -- 6 Knowing the customer -- 7 Respecting the channel -- 8 Tool makers
UR  - http://www.loc.gov/catdir/bios/random059/99026835.html
UR  - http://www.loc.gov/catdir/samples/random044/99026835.html
UR  - http://www.loc.gov/catdir/description/random0411/99026835.html
ER  -