TY  - BOOK
AU  - Seidman,Dan
TI  - The ultimate guide to sales training: potent tactics to accelerate sales performance 
T2  - Pfeiffer essential resources for training and HR professionals
SN  - 9780470900000 [paperback]
PY  - 2012///
CY  - San Francisco
PB  - Pfeiffer
KW  - Selling
KW  - Sales management
N1  - "Co-published with ASTD"--Cover; Includes bibliographical references and index; Contents: Part one: Preparing the sales pro to sell -- Part two: Training the sales pro to sell -- Part three: Training the sales pro to improve performance -- Part four: Re-creating your training experience: key concerns -- Part five: Appendices
N2  - "The Ultimate Sales Training book enables sales managers, sales trainers, sales coaches, and sales consultants to understand the convergence of selling and learning in the current and future business workplace. The book is a comprehensive tactical, usable, and practical shelf-reference for creating a great sales training program. The book can help those responsible for team performance architect the delicate short-term and long-term balance necessary to create truly world-class sales organizations through training. By focusing on quality, sound instructional design principles, and a standardized sales process, it is sure to be the go-to resource for challenging solving sales training dilemmas"--
UR  - http://catalogimages.wiley.com/images/db/jimages/9780470900000.jpg
ER  -