TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: contexts, contents, and strategies 
SN  - 0130102296 [paperback]
PY  - 1999///
CY  - London, New York
PB  - Prentice Hall
KW  - Communication in marketing
KW  - Marketing channels
KW  - Sales promotion
N1  - Includes bibliographical references and indexes; Contents: Part 1 Context -- Part 2 Contents -- Part 3 Strategies
ER  -