TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
SN  - 0072315571 [newsprint]
PY  - 2001///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references (page 851-858) and indexes; Contents: Chapter 1 Strategic planning and the marketing management process -- Chapter 2 Marketing research: process and systems for decision making -- Chapter 3 Consumer behavior -- Chapter 4 Organizational buying -- Chapter 5 Market segmentation -- Chapter 6 Product strategy -- Chapter 7 New product planning and development -- Chapter 8 Integrated marketing communications: advertising and sales promotion -- Chapter 9 Personal selling -- Chapter 10 Distribution strategy -- Chapter 11 Pricing strategy -- Chapter 12 The marketing of services -- Chapter 13 Global marketing
UR  - http://www.loc.gov/catdir/description/mh021/00026735.html
UR  - http://www.loc.gov/catdir/toc/mh021/00026735.html
ER  -