TY  - BOOK
AU  - Meeske,Milan D.
TI  - Copywriting for the electronic media: a practical guide 
SN  - 0534526608 [hardbound]
PY  - 2003///]
CY  - Belmont, CA
PB  - Thomson/Wadsworth
KW  - Advertising copy
KW  - Broadcast advertising
N1  - Cover title; Includes bibliographical references (p. [299]-300) and index; Contents: Part 1: The broadcast copywriter -- Part 2: Copywriting elements -- Part 3: Advertising basics -- Part 4: Radio copywriting -- Part 5: Television copywriting -- Part 6: The electronic media: other writing needs
UR  - http://www.loc.gov/catdir/enhancements/fy1515/2002105856-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1515/2002105856-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1515/2002105856-t.html
ER  -