TY  - BOOK
AU  - Badilla, Maricel Gatchalian
TI  - Tourism marketing
SN  - 9789712371196 [newsprint]
PY  - 2015///
CY  - Manila, Philippines
PB  - Rex Book Store
KW  - Tourism
KW  - Marketing
KW  - Congresses
N1  - Includes bibliographical references and index; Contents: Chapter 1 Tourism Marketing -- Chapter 2 The tourism market and segmentation -- Chapter 3 Tourism and consumer behavior -- Chapter 4 Tourism marketing and the communication process -- Chapter 5 The tourism product -- Chapter 6 Pricing in tourism -- Chapter 7 Tourism promotions 1 -- Chapter 8 Tourism promotions 2 -- Chapter 9 Distributing channels in the tourism industry -- Chapter 10 Digital marketing -- Chapter 11 Relationship marketing -- Chapter 12 Destination branding and marketing -- Chapter 13 The marketing plan -- Chapter 14 What awaits the tourism graduate? -- Chapter 15 Tourism marketing and its future
UR  - http://www.loc.gov/catdir/toc/fy14pdf05/2013376145.html
ER  -