TY  - BOOK
AU  - Bontia, Adrian T.
AU  - Tamunday, James Christian,
AU  - Mejaran, Jed Philip,
AU  - Perez, Joven,
TI  - Increasing room sales during lean season of a hotel in Cebu City
PY  - 2014///
CY  - Cebu City
PB  - University of Cebu
N1  - Contents: Chapter 1  introduction -- Background of the study -- Statement of the Study -- Statement of the problem -- Questionnaire -- Scope and limitation of the study -- Significance of the study -- Definition of terms -- Chapter 2 Review of related literature -- Seasonality of demand -- Causes of seasonality -- Impact of seasonality -- Measure of seasonality -- Management strategies -- Lean is mean -- Strategizing for demand and supply -- Many challenges -- Leveraging technology -- Chapter 3 Methodology -- Data analysis and interpretation -- Analysis of the management interview -- Marketing strategy analysis -- Chapter 4 Summary -- Recommendation -- Conclusion -- Bibliography -- Curriculum vitae
ER  -