TY  - BOOK
AU  - Faustino, Jose M.
AU  - Go, Josiah L.
AU  - Roberto, Eduardo L.
TI  - Marketing excellence in good times and bad: how successful marketing practitioners have survived recession-hit markets and prepared strategy to thrive in the economic upturn 
SN  - 9719206101 [paperback]
PY  - 1998///
CY  - Makati City
PB  - Philippine Marketing Association, 
N1  - Contents: Marketing and sales framework -- Excellence in consumer durable marketing -- Excellence in fast moving consumer goods marketing -- Excellence in consumer services marketing
ER  -