TY  - BOOK
AU  - Wiegran, Gaby.
AU  - Koth, Hardy.
TI  - Custom enterprise.com : : every product, every price, every message 
SN  - 0273649191 [paperback]
PY  - 2000///
CY  - London : 
PB  - Pearson Education
KW  - New products
KW  - Product management
N1  -  Includes index; Contents: Part I Introduction -- Part II Customization as a key success factor -- Part III Basic concepts for customization -- Part IV Customized communication -- Part V Customized production -- Part VI Customized pricing -- Part VII Outlook
ER  -