TY  - BOOK
AU  - McCartney, Glenn.
TI  - Event management: an Asian perspective 
SN  - 9780071272155 [newsprint]
PY  - 2010///
CY  - Singapore
PB  - McGraw-Hill
KW  - Special events
KW  - Management
KW  - Asia
N1  - Includes index; Contents: Chapter 1 Event management trends in asia -- Chapter 2 Events in asia -- Chapter 3 Event tourism -- Chapter 4 Event sustainability -- Chapter 5 The event concepts -- Chapter 6 Meetings, incentive travel, conventions and exhibitions -- Chapter 7 Event planning and logistics -- Chapter 8 Event stakeholders and partnerships -- Chapter 9 Integrated marketing communications in event management -- Chapter 10 Staging and managing events -- Chapter 11 Research and evaluation approaches.
ER  -