TY  - BOOK
AU  - Ferguson, Courtney.
TI  - Open for business!: how to write letters that get results 
SN  - 0077097696 [paperback]
PY  - 2001///
CY  - London
PB  - McGraw-Hill
KW  - Commercial correspondence
N1  - Includes bibliographical references and index; Contents: 1 Information and preparation before inspiration -- 2 The five-minute outline that works wonders -- 3 Get to the point, develop it - then move on -- 4 Respect -- 5 Be yourself on paper!-- 6 The three keys -- 7 Sense appeal -- 8 Brain appeal -- 9 Make your headlines shine! -- 10 Five safety checks -- 11 say goodbye on a high! -- 12 Your writer's toolbag -- 13 Be a ruthless editor! -- 14 Presentation skills -- 15 What about your envelope? -- 16 What about your reply advice? -- 17 E-mail opportunities -- 18 Double check! -- 19 The big creative picture -- 20 Tricky bits! -- 21 Question time
ER  -