TY  - BOOK
AU  - Cooper,Donald R.
AU  - Schindler,Pamela S.
TI  - Business research methods
SN  - 0072498706 [paperback]
PY  - 2003///
CY  - New York
PB  - McGraw-Hill Education
KW  - Business
KW  - Research
KW  - Methodology
N1  - Includes appendices, glossary and index; Contents: Part I Introduction to business research -- 1 Research in business -- 2 Applying scientific thinking to management problems -- 3 The research process -- 4 The research proposal -- 5 Ethics in business research -- Part II the design research -- 6 Design strategies -- 7 Sampling design -- 8 Measurement -- 9 Measurement scales -- Part III The sources and collection of data -- 10 Exploring secondary data -- 11 Survey methods: communicating with participants -- 12 Instruments for participant communication -- 13 Observational studies -- 14 Experimentation -- Part IV Analysis and presentation of data -- 15 Data preparation and description -- 16 Exploring, displaying, and examining data -- 17 Hypothesis testing -- 18 Measures of association -- 19 Multivariate analysis: an overview -- 20 Presenting results: written and oral reports -- Cases -- Includes Appendice -- Photo credits and Index
UR  - http://www.loc.gov/catdir/enhancements/fy0620/2004298710-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0620/2004298710-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0726/2004298710-b.html
ER  -