TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
TI  - Principles of marketing
SN  - 0130263125 [hardbound]
PY  - 2001///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall, 
KW  - Marketing
N1  -  Includes bibliographical references and index; Contents: I. Understanding marketing and the marketing process -- II. Developing marketing opportunities and strategies -- III. Developing the marketing mix -- IV. Managing marketing
ER  -