TY  - BOOK
AU  - Hingston, Peter.
TI  - Small business guides: effective marketing 
SN  - 0751314129 [paperback]
PY  - 2001///
CY  - London
PB  - Dorling Kindersley Limited
KW  - Marketing
N1  - Includes bibliographical references and index; Contents: 1 Planning your strategy -- 2 Advertising -- 3 Promotion and sales -- 4 Staying on track -- 5  Useful information
ER  -