TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior and marketing strategy
SN  - 9780071268851 [newsprint]
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliographical references and indexes; Contents: Section 1: A perspective on consumer behavior -- Section 2: Affect and cognition and marketing strategy -- Section 3: Behavior and marketing strategy -- Section 4: The environment and marketing strategy -- Section 5: Consumer analysis and marketing strategy
UR  - http://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0735/2006032470-b.html
ER  -