TY  - BOOK
AU  - Ries, Al.
TI  - Focus: the future of your company depends on it 
SN  - 0006387357 [newsprint]
PY  - 1996///
CY  - New York
PB  - HarperBusiness
KW  - Marketing
KW  - Management
KW  - Success in business
N1  - Ramon Tengco collection; ISBN 0-88730-764-7; Contents: Introduction -- 1 The unfocusing of corporate america -- 2 The driving force of globalization -- 3 The driving force of division -- 4 Encouraging signs from the corporate front -- 5 Encouraging signs from the retail front -- 6 A tale of two colas -- 7 The quality axiom -- 8 Finding your word -- 9 Narrowing your scope -- 10 Coping with change -- 11 Divide and conquer -- 12 Building on multistep focus -- 13 Disciplining a dinosaur -- 14 Crossing the trench -- 15 Fifteen keys to a long-term focus
ER  -