TY  - BOOK
AU  - Newell, Frederick.
TI  - Loyalty.com: customer relationship management in the new era of internet marketing 
SN  - 0071357750 [hardbound]
PY  - 2000///
CY  - New York : 
PB  - McGraw-Hill
KW  - Internet marketing
KW  - Customer relations
N1  - Content: Part one: customer relationship management: laying the foundation -- Part two: Today's tools for crm: technology and the internet and more -- Part three: Winners.com: real-world applications -- Part four: Making products into services: strategies for profitable dialog
ER  -