TY  - BOOK
AU  - Cortada,James W.
TI  - TQM for sales and marketing management
SN  - 0070237522 [paperback]
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - Sales management
KW  - Marketing
KW  - Management
KW  - Total quality management
N1  - Includes bibliographical references and index; Contents: 1. A quality revolution? -- 2. The concept of total quality management -- 3. A corporate strategy for quality improvement -- 4. A sales force strategy for quality -- 5. Quality-focused core processes -- 6.. Personnel practices in a quality world -- 7. Computers and quality -- 8. Starting the implementation of quality -- 9. Making quality the way you do business -- 10. And if you remember nothing else -- Includes appendices
ER  -