TY  - BOOK
AU  - Russell-Jones, Neil 
AU  - Fletcher, Tony
TI  - The marketing pocketbook
SN  - 1870471407 [paperback]
PY  - 1996///.
CY  - Hants, U.K.
PB  - Management Pocketbooks
KW  - Marketing
KW  - Handbooks, manuals, etc.
N1  - Contents: Introduction -- What is marketing? -- Researching your customers -- Market-research methods -- Developing a marketing strategy -- Understanding the marketing mix -- Marketing planning -- Tactics -- Being market-led in practice
ER  -