TY  - BOOK
AU  - Scarborough,Norman M.
AU  - Cornwall, Jeffrey R.
TI  - Essentials of entrepreneurship and small business management
SN  - 9780133849622 [paperback]
PY  - 2016///
CY  - Boston
PB  - Pearson Education Inc
KW  - Information technology
KW  - Moral and ethical aspects
KW  - Business ethics
N1  - Reproduced copy from UC-Main to UC-Banilad; Includes bibliographical references and index; Contents: Section I: The challenge of entrepreneurship -- Chapter 1 : The foundations of entrepreneurship -- Chapter 2: Ethics and social responsibility: doing the right thing -- Chapter 3: Inside the entrepreneurial mind: from ideas to reality -- Section II: The entrepreneurial journey begins -- Chapter 4: Conducting a feasibility analysis and designing a business model -- Chapter 5: Crafting a business plan and building a solid strategic plan -- Chapter 6: Forms of business ownership and buying an existing business -- Chapter 7: Franchising and the entrepreneur -- Section III: Launching the business -- Chapter 8: Building a powerful bootstrap marketing plan -- Chapter 9: E-commerce and the entrepreneur -- Chapter 10: Pricing and credit strategies -- Chapter 11: Creating a successful financial plan -- Chapter 12: Managing cash flow -- Chapter Section IV: Putting the business plan to work: sources of funds -- Chapter 13: Sources of financing: equity and debt -- Chapter 14: Choosing the right location and layout -- Chapter 15: Global aspects of entrepreneurship -- Chapter 16: Building a new venture team and planning for the next generation
ER  -