TY  - BOOK
AU  - Vajre,Sangram
TI  - Account based marketing for dummies
T2  - For dummies
SN  - 9781119224853 [paperback]
PY  - 2016///
CY  - Hoboken, NJ
PB  - John Wiley & Sons, Inc., 
KW  - Marketing
KW  - Key accounts
KW  - Selling
KW  - Relationship marketing
KW  - Consumers
KW  - Management
KW  - Industrial marketing
KW  - fast
N1  - Includes index; Contents: Part 1 : Getting started with account-based marketing -- Part 2 : Identifying accounts for marketing. Targeting your best-fit accounts -- Part 3 : Expanding contacts into accounts -- Part 4 : Engaging accounts on their terms.
Part 5 : Turning customers into advocates -- Part 6 : Putting it all together -- Part 7 :The part of tens
N2  - Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results
ER  -