TY  - BOOK
AU  - Marcus, Alfred Allen,
AU  - Cohen, Anne N.,
TI  - Management strategy: achieving sustained competitive advantage / 
SN  - 9781259255489 [paperback]
PY  - 2017///
CY  - New York
PB  - McGraw-Hill Education
KW  - Strategic planning
KW  - Management
KW  - Competition
N1  - Includes glossary and index; Contents: Part 1 External and internal analysis -- Part 2 Making moves -- Part 3 Implementation and reinvention
ER  -