01843nam a22003137a 4500 010681630 OSt 20170411183638.0 010102s2000 enka || 001 ||eng 033380233 [paperback] University of Cebu- Banilad University of Cebu- Banilad 21 De Kare-Silver, Michael. E-shock : the new rules : e-strategies for retailers and manufacturers / Michael De Kare-Silver. New edition Basingstoke : Palgrave, c2000. xii,292 pages ; illustration; rdacontent text rdamedia unmediated rdacarrier volume Previous ed.: published as E-shock 2000. Includes index. Contents: 1 Overview: the key conclusions -- 2 Definitions and consumer trends -- 3 Learning from the pioneers in electronic selling -- 4 Future growth of electronic shopping: look out for 2005! -- 5 The ES test: how to tell how much your business is going to be affected -- 6 How can retailers respond? -- 7 Ten strategic options for retailers -- 8 The store of the future -- 9 Rapidly improving technology meets growing consumer demand -- 10 The world is changing: assets to knowledge -- 11 Structural difficulties with the internet will be overcome -- 12 How can manufacturers respond? -- 13 Manufacturers' ten strategic options -- 14 The new marketing imperatives: marketing in the electronic age -- 15 Setting the strategy and mobilising the organisation -- 16 The next wave in electronic shopping. Christopher Biore Business and Accountancy BSBA-Marketing Management English Electronic commerce. ddc BK mariz[new] 04/11/2017 6941 6941 0 0 ddc 0 0 UCBL_MAIN REF 2017-04-11 0 658.8002854678 D36 2000 3UCBL000022854 2017-04-11 2017-04-11 BK UCBL_MAIN