TY  - BOOK
AU  - Kerin, Roger A.
AU  - Theng, Lau Geok.
AU  - Hartley, Steven W.
AU  - Rudelius, William.
TI  - Marketing in Asia
SN  - 9789814626040 [newsprint]
PY  - 2013///
CY  - New York : 
PB  - McGraw-Hill Education
KW  - Marketing -- Asia
N1  - Includes bibliographical references and index; Contents: Part 1 Initiating the marketing process -- Part 2 Understanding buyers and markets -- Part 3 Targeting marketing opportunities -- Part 4 Satisfying marketing opportunities -- Part 5 Managing the marketing process
ER  -