TY  - BOOK
AU  - Ilano, A. B.
TI  - Principles of marketing
SN  - 9789712378461 [newsprint]
PY  - 2016///
CY  - Manila, Philippines
PB  - Rex Book Store
KW  - Marketing
N1  - Includes bibliographical references and index; Contents: Chapter 1 The principles of marketing -- Chapter 2 The environment and its opportunities -- Chapter 3 Market segments and consumer behavior -- Chapter 4 Positioning -- Chapter 5 Product strategies -- Chapter 6 Pricing strategies -- Chapter 7 Place and placement -- Chapter 8 Promotion strategies -- Chapter 9 Integrated marketing communications
ER  -