TY  - BOOK
AU  - Borchers,Timothy A.
TI  - Persuasion in the media age
SN  - 0071131620 [paperback]
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - Persuasion (Rhetoric)
KW  - Mass media
N1  - Includes bibliographical references and index; Contents: Part 1 Concepts of persuasion -- Part 2 Variables of persuasion -- Part 3 Contexts and applications of persuasion
UR  - http://www.loc.gov/catdir/description/mh024/2001041010.html
UR  - http://www.loc.gov/catdir/toc/mh023/2001041010.html
ER  -