TY  - BOOK
AU  - Zimbardo,Philip G.
AU  - Ebbesen,Ebbe B.
AU  - Maslach,Christina
TI  - Influencing attitudes and changing behavior: a basic introduction to relevant methodology, theory, and applications
T2  - Topics in social psychology
PY  - 1969///
CY  - Reading, Mass.
PB  - Addison-Wesley Pub. Co.
KW  - Attitude change
N1  - Includes bibliographical references; Contents: 1 Posing problems in attitude and behavior modification -- 2 Considering where to look for answers, and what we know from social psychological studies -- 
3 Examining the experiment as a general source of answers, and reviewing some representative studies -- 4 Critically analyzing the conceptualization, methodology,a nd interpretation of attitude change research -- 5 Reflecting the role of theory in attitude change -- 6 Focusing upon practical applications of principles of attitude and behavior change
ER  -