TY  - BOOK
AU  - Dunn, Jim.
TI  - Successful public relations: the insider's way to get successful media coverage 
SN  - 8176493775 [paperback]
PY  - 2005///
CY  - New Delhi
PB  - Viva Books Private Limited
KW  - Public relations
N1  - Contents: 1 The nature of public relations -- 2 The role and function of a pro -- 3 Costing PR -- 4 How to deal with the media - Dunn's golden rules -- 5 Setting up and operating the PR office -- 6 Preparing feature articles -- 7 Public relations photography -- 8 Press conferences, media events and interviews -- 9 Effective PR use of radio and television -- 10 PR on small budget -- 11 New product launches -- 12 Crisis public relations: how to handle emergencies -- 13 Case history I: the chief executive's approach to PR -- 14 Case histories II - VII
ER  -