TY - BOOK AU - Merrier,Patricia AU - Merrier,Patricia TI - The basics business communication T2 - The basics SN - 0538728841 [paperback] PY - 2006/// CY - Mason, Ohio PB - Thomson KW - English language KW - Business English KW - Rhetoric KW - Business communication KW - Business writing N1 - Includes index; Second ed. published under title: Basics of business communication. 1992; Includes index; Contents: Chapter 1 Understanding the communication process -- Chapter 2 Planning written business messages -- Chapter 3 Developing business messages -- Chapter 4 Writing positive and neutral news messages -- Chapter 5 Writing bad news messages -- Chapter 6 Writing persuasive messages -- Chapter 7 Writing employment and special messages ER -