TY  - BOOK
AU  - Bhatia, A. K.
TI  - The business of tourism: concepts and strategies 
SN  - 8120731182 [paperback]
PY  - 2006///
CY  - New Delhi
PB  - Sterling Publishers Private Limited
KW  - Tourism
KW  - Social aspects
N1  - Includes bibliographical references (p. [243]-286); Contents: Acknowledgments -- Preface -- Travel trade abbreviations -- 1. Tourism-a historical perspective -- 2. Consumer behavior and tourism demand -- 3. Dimensions of tourism -- 4. Measuring the demand for tourism -- 5. The structure of tourism industry --  6. The tourism industry and public sector organisation -- 7. Special interest tourism -- 8. International cooperation in tourism -- 9. Travel and accommodation -- 10. Travel and transport -- 11. Retail travel trade -- 12. Travel legislation -- 13. Business tourism -- 14. Marketing and promotion for tourism -- 15. Tourism planning and environment -- Case studies
ER  -