TY  - BOOK
AU  - Preston,Chris
TI  - Event marketing: how to successfully promote events, festivals, conventions, and expositions 
T2  - Wiley event management series
SN  - 9780470891070 [hardbound]
PY  - 2012///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons
KW  - Special events
KW  - Marketing
N1  - Includes bibliographical references and index; Contents: 1 What is n event and what is event marketing? -- 2 The evolution of event marketing -- 3 The theory of practice of event marketing -- 4 Sponsorship and cause-related event marketing -- 5 E-event marketing -- 6 Entertainment and festival event marketing -- 7 Corporate event marketing -- 8 Association, convention, and exhibition event marketing -- 9 Social event marketing -- 10 Future forces and trends in event marketing -- 11 Event marketing case studies -- 12 Resources
ER  -