TY  - BOOK
AU  - Kaser,Ken
TI  - Advertising and sales promotion
SN  - 9789814687379 [newsprint]
PY  - 2015///
CY  - Singapore, Philippines
PB  - Cengage Learning
KW  - Advertising
KW  - Promotion
N1  - 1st Philippine reprint 2015; Contents: Chapter 1 What is advertising -- Chapter 2 Consumer behavior -- Chapter 3 The basics of marketing -- Chapter 4 Product and price planning -- Chapter 5 Distribution planning -- Chapter 6  Promotion planning -- Chapter 7 Advertising media -- Chapter 8 Effective advertising and sales promotion -- Chapter 9 Communicating effective advertising and promotional messages -- Chapter 10 Management of effective advertising -- Chapter 11 Consumer-oriented advertising and sales promotion -- Chapter 12 The economics of advertising -- Chapter 13 Legal and ethical issues affecting advertising -- Chapter 14 Advertising in a multicultural market -- Chapter 15 Planning your future in advertising
UR  - http://www.loc.gov/catdir/enhancements/fy1403/2013400422-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1403/2013400422-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1403/2013400422-t.html
ER  -