TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior and marketing strategy
SN  - 0256261903 [newsprint]
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliographical references and indexes; Contents: 1 Introduction to consumer behavior and marketing strategy -- 2 A framework for consumer analysis -- 3 Introduction to affect and cognition -- 4 Consumers' product knowledge and involvement -- 5 Attention and comprehension -- 6 Attitudes and intentions-- 7 Consumer decision making -- 8 Analyzing consumer behaviors -- 9 Conditioning and learning processes -- 10 Influencing consumer behaviors --11 Introduction to the environment -- 12 Cultural and cross-cultural influences -- 13 Subculture and social class -- 14 Reference groups and family -- 15 Market segmentation and product positioning -- 16 Consumer behavior and product strategy -- 17 Consumer behavior and promotion strategy -- 18 Consumer behavior and pricing strategy -- 19 Consumer behavior and channel strategy.
UR  - http://www.loc.gov/catdir/description/mh023/98016996.html
UR  - http://www.loc.gov/catdir/toc/mh022/98016996.html
UR  - http://www.loc.gov/catdir/enhancements/fy0707/98016996-b.html
ER  -