01441pam a2200397 a 4500 707560 OSt 20181105112935.0 970220s1998 nyua b 001 0 eng 97009228 0321015479 [newsprint] DLC DLC DLC n-us--- 21 Wilcox, Dennis L. Public relations : strategies and tactics / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee. Fifth edition New York : Longman, c1998. xxiv, 584 pages : illustrations (some colors) ; 24 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index. Contents: Part 1 Role -- Part 2 Process -- Part 3 Strategy -- Part 4 Application -- Part 5 Tactics. Christopher Biore Business and Accountancy BSBA-Human Resouce Development Management English Public relations. Public relations United States. Ault, Phillip H. 1914- Agee, Warren Kendall. 7 cbc orignew 1 ocip 19 y-gencatlg ddc BK Agnes[new] 11/05/2018 9381 9381 0 0 ddc 0 0 UCBL_MAIN STACK 2018-11-05 0 659.2 W64 1998 2018-11-05 2018-11-05 BK UCBL_MAIN