TY  - BOOK
AU  - Wilcox,Dennis L.
AU  - Ault,Phillip H.
AU  - Agee,Warren Kendall
TI  - Public relations: strategies and tactics 
SN  - 0321015479 [newsprint]
PY  - 1998///
CY  - New York
PB  - Longman
KW  - Public relations
KW  - United States
N1  - Includes bibliographical references and index; Contents: Part 1 Role -- Part 2 Process -- Part 3 Strategy -- Part 4 Application -- Part 5 Tactics
ER  -