TY - BOOK AU - Eklund, Fredrik. AU - Littlefield, Bruce. TI - The sell: the secrets of selling anything to anyone SN - 9781592409525 [paperback] PY - 2016/// CY - New York, New York PB - Avery, an imprint of Penguin Random House KW - Success in business KW - Selling KW - Psychological aspects KW - SELF-HELP / Personal Growth / Success KW - SELF-HELP / Motivational & Inspirational KW - Business KW - Business failures KW - Creative ability in business KW - Prediction of occupational success N1 - Contents: Be you -- Know what fuels your fire -- Shadow a winner -- Train like a Prizefighter -- Make 'em smile -- Expand your reach -- Pitch perfect -- Make the sell -- How to win friends and influence people to want to work -- F*ck! stop the press -- What to expect when you're expanding -- Fail up! -- Eat, pray, cash in ER -