TY  - BOOK
AU  - Penafiel, Jasphere S.
AU  - Pining, Cherry Ann,
AU  - Ouano, Reymund,
AU  - Solon, Aracel,
AU  - Raguindin, Ronald,
AU  - Famador, Blanchie,
AU  - Laguros, Margarette,
TI  - Evaluation of the price, brand and features of coke
PY  - 2012///
CY  - Cebu City
PB  - University of Cebu
N1  - Marketing Research
N2  - Summary: In the early 19th century, coke was first develop and founded by a professor named Jhon Peberton. Later on, as his product become famous in his country it was then passed on to a businessman and was responsible for manufacturing, exporting and  importing to other countries and his name was Asa Griggs Candler. Asa was a businessman who have been supporting John Peberton. He was so successful that he made the coke the so dominant until 20th century. The Coca Cola introduced other flavors under the Coke brand name
ER  -