TY - BOOK AU - Alidani, Learsenn N. AU - Jadia, Jenelyn, AU - Molina, Shella Marie, AU - Sombilon, Alma, AU - Castellano, Mery Joy, AU - Patino, Mary Angeli, AU - Garcia, Diana, AU - Gabila, Tiffany Jane, AU - Alcuizar, Vanessa, TI - Consumer's usage behavior on zagu irresistibly different! PY - 2012/// CY - Cebu City PB - University of Cebu N1 - Marketing Research N2 - Summary: Zagu pearl shake is a fantastic food idea from a fresh graduate that turned out to be a magnificent business concept. This fresh Graduate of the University of British Columbia, Vancouver, Canada thought of creating the best and coolest beverage made, ZAGU ER -