TY  - BOOK
AU  - Singh,Shiv
AU  - Diamond,Stephanie
TI  - Social media marketing for dummies
SN  - 9781118282304
PY  - 2012///
CY  - Hoboken, New Jersey : 
PB  - For Dummies [Imprint], John Wiley & Sons, Incorporated
KW  - Social media
KW  - Economic aspects
KW  - Online social networks
KW  - Internet marketing
N1  - Contents: Introduction -- Part 1: Getting social with your marketing -- Chapter 1: Understanding social media marketing -- Chapter 2: Discovering your smm competitors -- Chapter 3: Getting in the social media marketing frame of mind -- Part II: Practicing SMM on the social web -- Chapter 4: Launching smm campaigns -- Chapter 5: Developing your smm voice -- Part III: Reaching your audience via mainstream social platforms -- Chapter 6: Finding the right platforms -- Chapter 7: Exploring smm strategies for facebook -- Chapter 8: Marketing on twitter -- Chapter 9: Creating a youtube strategy -- Chapter 10: Making foursquare work for you -- Chapter 11: Considering linkedin -- Chapter 12: Viewing google through a different lens -- Chapter 13: Marketing via niche networks and online communities -- Chapter 14: Accounting for influencers -- Part IV: Old marketing is new again with smm -- Chapter 15: Practicing smm on your website -- Chapter 16: Becoming an authentic and engaged advertiser -- Chapter 17: Building an smm mobile campaign -- Chapter 18: Energizing your employees for social media marketing -- Chapter 19: Applying metrics to the smm realm -- Chapter 20: Understanding social media governance and tools -- Chapter 21: Moving towards real-time marketing -- Part V: The part of tens -- Chapter 22: Ten smm best practices -- Chapter 23: Ten common smm mistakes -- Chapter 24: Ten smm-related must-read blogs -- Chapter 25: Ten top smm tools -- Index; License restrictions may limit access; Trade; John Wiley & Sons, Incorporated
UR  - http://www.columbia.edu/cgi-bin/cul/resolve?clio10246909
ER  -