TY  - BOOK
AU  - Fajardo, Bernard,
AU  - Mangaoang, Chinky,
AU  - Cabahug, Jake Arthur,
AU  - Dandan, Julius,
AU  - Albrecht, Michelle June,
TI  - Consumers' buying preference in SM City Cebu SY 2006-2007
PY  - 2007///
CY  - Cebu City
PB  - University of Cebu
N1  - Thesis (Degree of Commerce and Accountancy)-- University of Cebu-Banilad, 2007; Includes bibliographical references [18-19]
N2  - Summary: The main purpose of this study was to determine consumers buying preferences of apparels between boutique and stall and their level of satisfaction in SM City, Cebu on the year 2006-2007. Specifically, this study sought to answer the following 1. What is the profile of the respondents in terms of 1.1 age 1.2 gender 2. What are the respondents buying preferences? 3. What are the respondents level of satisfaction in terms of 3.1 service 3.2 stock of materials 3.3 price 4. Based on the findings of the study, what recommendations maybe proposed?
ER  -