University of Cebu-Banilad Library catalog › Results of search for 'ccl=su:"Marketing."'

	41.	Selling hospitality : a situational approach / Richard G. McNeill Jr., John C. Crotts by McNeill, Richard G \| Crotts, John C. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Clifton Park, New York : Thomson/Delmar Learning, c2006Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: College LibraryCall number: 910.688 M23 2006 (2). Place hold
	42.	Customer chemistry : how to keep the customers you want-- and say "good-bye" to the ones you don't / Mary Naylor and Susan Greco by Naylor, Mary \| Greco, Susan. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Chicago : McGraw-Hill, c2002Availability: Items available for loan: College LibraryCall number: 658.812 N23 2002 (1). Place hold
	43.	International marketing / Philip R. Cateora, John L. Graham by Cateora, Philip R \| Graham, John L. Edition: Eleventh editionMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill/Irwin, c2002Availability: Items available for loan: College LibraryCall number: 658.848 C28 2002 (1). Place hold
	44.	No cover image available No cover image available Services marketing : integrating customer focus across the firm / Alan Wilson [and three others] by Wilson, Alan \| Zeithami, Valarie A \| Bitner, Mary Jo \| Gremler, Dwayne D. Edition: First European editionMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: London : The McGraw-Hill Companies, c2008Availability: Items available for loan: College LibraryCall number: 658.8 W69 2008 (1). Place hold
	45.	Strategic marketing management : a business process approach / Luiz Moutinho, Geoff Southern by Moutinho, Luiz \| Southern, Geoff. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Australia : Cengage Learning, c2010Availability: Items available for loan: College LibraryCall number: 658.8 M86 2010 (1). Place hold
	46.	The market research toolbox : a concise guide for beginners / Edward F. McQuarrie by McQuarrie, Edward F. Edition: Third EditionMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, California : Sage Publications, c2012Availability: Items available for loan: College LibraryCall number: 658.83 M24 2012 (1). Place hold
	47.	Marketing in travel and tourism / Victor T.C. Middleton. by Middleton, Victor T. C. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Heinemann Professional Publishing, 1988Online access: Publisher description Availability: Items available for loan: College LibraryCall number: 910.688 M58 1988 (1). Place hold
	48.	Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens by Kotler, Philip \| Bowen, John (John T.), 1948- \| Makens, James C. Edition: Third editionMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, New Jersey : Prentice Hall, c2003Availability: Items available for loan: College LibraryCall number: 647.940688 K84 2003 (1). Place hold
	49.	Marketing principles / Carl McDaniel, Charles W. Lamb, Joseph F. Hair by McDaniel, Carl \| Lamb, Charles W \| Hair, Joseph F. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Andover : CENGAGE Learning, c2012Availability: Items available for loan: College LibraryCall number: 658.8 M45 2012 (1). Place hold
	50.	Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens by Kotler, Philip \| Bowen, John (John T.), 1948- \| Makens, James C. Edition: Fifth edition Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston : Prentice Hall, c2010Availability: Items available for loan: College LibraryCall number: 647.94 K84 2010 (3). Place hold
	51.	Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul \| Olson, Jerry C. Edition: Ninth editionMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Irwin, c2010Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: College LibraryCall number: 658.8342 P44 2010 (1). Place hold
	52.	Consumer behavior & marketing strategy / J. Paul Peter and Jerry C. Olson by Peter, J. Paul \| Olson, Jerry C. (Jerry Corrie), 1944-. Edition: Eighth editionMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Irwin, c2008Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: College LibraryCall number: 658.8342 P44 2008 (3). Place hold
	53.	Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald Baack. by Clow, Kenneth E \| Baack, Donald. Edition: Fifth Edition.Material type: Text; Format: print ; Literary form: Not fiction Language: English Publisher: Upper Saddle River, New Jersey : Prentice Hall, c2012Availability: Items available for loan: College LibraryCall number: 659.1 C62 2012 (3). Place hold
	54.	Marketing / Dhruv Grewal, Michael Levy by Grewal, Dhruv \| Levy, Michael, 1950-. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2008Online access: Publisher description \| Table of contents only Availability: Items available for loan: College LibraryCall number: 658.8 G86 2008 (1). Place hold
	55.	Essential marketing : strategies that work / George R. Baganan by Baganan, George R. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Pasig City, Philippines : Academic Publishing Corporation, c1999Availability: Items available for loan: College LibraryCall number: 658.8 B14 1999 (1). Place hold
	56.	Fundamentals of marketing : in the Philippine setting / Josiah Go and Chiqui Escareal-Go by Go, Josiah \| Go, Chiqui. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Philippines : Josiah and Carolina Go Foundation, Inc., c2010Availability: Items available for loan: College LibraryCall number: 658.8 G53 2010 (1). Place hold
	57.	The essence of services marketing / Adrian Payne by Payne, Adrian. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : Prentice Hall, c1993Availability: Items available for loan: College LibraryCall number: 658.8 P29 1993 (1). Place hold
	58.	Principles of marketing / Roberto G. Medina. by Medina, Roberto G. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Quezon City, Philippines : Rex Book Store, c1990Availability: Items available for loan: College LibraryCall number: 658.8 M46 1990 (4). Place hold
	59.	Management dilemmas: when marketing becomes a minefield / by Harvard Business School. Press. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston : Harvard Business School Press, c2004Online access: Table of contents Availability: Items available for loan: College LibraryCall number: 658.8 M31 2004 (1). Place hold
	60.	Marketing management : an Asian perspective / Philip Kotler [and three others] by Kotler, Philip \| Ang, Swee Hoon \| Leong, Siew Meng \| Tan, Chin Tiong. Edition: Second editionMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: Singapore : Prentice Hall, c1999Availability: Items available for loan: College LibraryCall number: 658.8 K84 1999 (1). Place hold

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