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61.
International marketing / Philip R. Cateora, Mary C. Gilly, John Graham

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: Fourteenth editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2009Availability: Items available for loan: College LibraryCall number: 658.848 C28 2009 (1).

62.
Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W. Hendon

by Hendon, Donald W.

Material type: Text Text; Format: large print ; Literary form: Not fiction Publisher: Selangor, Malaysia : Hardknocks Factory Sdn. Bhd., c2001Online access: Publisher description Availability: Items available for loan: College LibraryCall number: 658.8 H38 2001 (1).

63.
The one to one manager : real-world lessons in customer relationship management / Don Peppers & Martha Rogers.

by Peppers, Don | Rogers, Martha, 1952-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Currency/Doubleday, c2000Online access: Contributor biographical information | Sample text | Publisher description Availability: Items available for loan: College LibraryCall number: 658.812 P39 2000 (1).

64.
Marketing communications : contexts, contents, and strategies / Chris Fill

by Fill, Chris.

Edition: Second editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: London New York : Prentice Hall, c1999Availability: Items available for loan: College LibraryCall number: 658.802 F48 1999 (1).

65.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: Sixth editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: College LibraryCall number: 658.8 P44 2001 (2).

66.
Principles of marketing / Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: Fourteenth editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson Prentice Hall, c2012Availability: Items available for loan: College LibraryCall number: 658.8 K84 2012 (1).

67.
Sales and distribution management / Tapan K. Panda, Sunil Sahadev

by Panda, Tapan K. (Tapan Kumar) | Sahadev, Sunil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, c2005Online access: Publisher description Availability: Items available for loan: College LibraryCall number: 658.81 P19 2005 (1).

68.
Marketing management : an asian perspective / Philip Kotler [and three others]

by Kotler, Philip | Hoon, Swee Ang | Leong, Siew Meng | Tan, Chin Tiong.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore : Prentice-Hall, c1996Availability: Items available for loan: College LibraryCall number: 658.8 K84 1996 (1).

69.
Principles of marketing / Philip Kotler and Gary Armstrong.

by Kotler, Philip | Armstrong, Gary. (Gary M.).

Edition: Eleventh editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: College LibraryCall number: 658.8 K84 2006 (1).

70.
The complete e-commerce book : design, build & maintain a successful web-based business / by Janice Reynolds.

by Reynolds, Janice.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : CMP Books, c2000Other title: Complete e-commerce guide.Availability: Items available for loan: College LibraryCall number: 658.84 R33 2000 (1).

71.
International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: Eleventh EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Irwin McGraw-Hill, c2002Availability: Items available for loan: College LibraryCall number: 658.848 C28 2003 (1).

72.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | James H. Donnelly, Jr.

Edition: Eighth EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: College LibraryCall number: 658.8 P44 2007 (1).

73.
Increasing restaurant sales : boost your sales & profits by selling more appetizers, desserts, & side items / by B.J. Granberg.

by Granberg, B. J, 1944-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ocala, Fla. : Atlantic Pub. Group, c2003Availability: Items available for loan: College LibraryCall number: 647.950688 G76 2003 (1).

74.
Tourism marketing / Maricel Gatchalian Badilla

by Badilla, Maricel Gatchalian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Manila, Philippines : Rex Book Store, c2015Online access: Table of contents only Availability: Items available for loan: College LibraryCall number: Fil. 910.688 B14 2015 (1).

75.
Cases on marketing management in the Philippine setting / Ben Paul B. Gutierrez, editor

Material type: Text Text Publisher: Quezon City : UP Press, c2002Availability: Items available for loan: College LibraryCall number: 658.8009599 C26 2002 (1).

76.
Cases on marketing management in the Philippine setting / Ben Paul B. Gutierrez, editor.

Material type: Text Text Publisher: Quezon City : UP Press, 2002Availability: Items available for loan: College LibraryCall number: 658.8 009599 C26 2002 (1).

77.
Tourism development : principles and practices / A.K. Bhatia.

by Bhatia, Aarjun Kumar, 1930-.

Edition: second revised editionMaterial type: Text Text Publisher: New Delhi : Sterling Publishers, c2002Availability: Items available for loan: College LibraryCall number: 338.4791 B46 2002 (2).

78.
Principles of marketing / Lao, Felix M. Jr.

by Lao, Felix M. Jr [author. ].

Edition: First edition.Material type: Text Text Publisher: Pasig City : Anvil Publishing, c2001Availability: Items available for loan: College LibraryCall number: Fil. 658.8 L29 2001 (1).

79.
Modules for marketing / Shirley I. Mendoza.

by Mendoza, Shirley I.

Material type: Text Text Publisher: Manila : Rex Bookstore, c2003Availability: No items available :

80.
Modules for marketing / Shirley I. Mendoza.

by Mendoza, Shirley I.

Material type: Text Text Publisher: Manila : Rex Bookstore, c2003Availability: No items available :


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