1.
2.
3.
Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul | Olson, Jerry C.
Edition: Ninth editionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Irwin, c2010Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: College Library Call number: 658.8342 P44 2010 (1).
4.
Consumer behavior & marketing strategy / J. Paul Peter and Jerry C. Olson by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944- .
Edition: Eighth editionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Irwin, c2008Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: College Library Call number: 658.8342 P44 2008 (3).
5.
6.
7.
8.
9.
10.
11.
Consumer behaviour / Zubin Sethna and Jim Blythe. by Sethna, Zubin [author.] | Blythe, Jim [author.] .
Edition: Fourth edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Los Angeles : SAGE, c2019Availability: Items available for loan: College Library Call number: 658.8342 Se75 2019 (1).
12.
13.
Marketing management / Philip Kotler, Kevin Lane Keller, Alexander Chernev. by Kotler, Philip [author. ] | Keller, Kevin Lane [author. ] | Chernev, Alexander [author. ] .
Edition: Sixteenth edition ; Global edition. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: United Kingdom : Pearson Education Limited, c2022Availability: Items available for loan: College Library Call number: 658.8 K84 2022 (3).