University of Cebu-Banilad Library Search for 'su:"Marketing ."'

Strategic marketing management /

By Moutinho, Luiz. Andover : Cengage Learning, 2012 . xxxiii, 863, [11] pages : 9789814369565 [newsprint] | 981436956 [newsprint]

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Brandwashed : tricks companies use to manipulate our minds and persuade us to buy /

By Lindstrom, Martin. New York : Crown Business, 2011 . xi, 291 pages : 9780307956323 [newsprint]

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Marketing /

By Ferrell, O. C.. Andover : Cengage Learning, 2013 . x, 359 pages : 13: 9781285922065 [newsprint]

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The management of strategy : concepts and cases /

By Duane Ireland, R.. Andover : Cengage Learning, 2012 . xxvii, 443 pages : 9789814416498 [newsprint]

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The CLIA guide to today's cruise industry /

By Mancini, Marc. Andover : Cengagae Learning, 2011 . 260 pages : 9789814336697 [newsprint]

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E-marketing /

By Strauss, Judy. Boston : Pearson/Prentice Hall, 2012 . xxi, 426 pages : 9789810696085 [newsprint]

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Sales and distribution management : text and cases /

By Havaldar, Krishna K., . New Delhi, India : Tata McGraw Hill Education Private Limited, 2012 . xxxv, 672 pages : 24 cm.. 978125900875 [newsprint]

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Business development : a market-oriented perspective /

By Sorensen, Hans Eibe. Hoboken, New Jersey : Wiley, 2012 . xi, 553 pages : 9780470683668 [paperback]

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Green marketing management /

By Dahlstrom, Robert. Andover : Cengage Learning, 2011 . 285 pages : 9789814384223 [newsprint]

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Winning corporate reputation strategies : lessons from asia pacific /

Singapore : McGraw-Hill, 2012 . xx, 178 pages : 9780071327039 [paperback]

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Business skills all-in-one for dummies /

By Barrow, Colin. England : John Wiley & Sons, 2012 . 586 pages : 9781119941620 [paperback]

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Strategic marketing planning for the small to medium-sized business : writing a marketing plan /

By Anderson, David W.. New York, New York : Business Expert Press, 2012 . 96 pages : 13: 9781606493731 [paperback]

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Business to business marketing : a value-driven approach /

By Biemans, Wim G.. London : McGraw-Hill Higher Education, 2010 . xxii, 362 pages : illustrations ;. 13: 9780077121891 [paperback]

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Analysis for marketing planning /

By Lehmann, Donald R.. New York : McGraw-Hill Companies, Inc., 2008 . xii, 299 pages : 9780071263634 [paperback]

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Database marketing : the ultimate marketing tool /

By Nash, Edward L.. United States of America : McGraw-Hill,Inc., 1993 . xix, 289 pages : 0070460639 [hardbound]

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TQM for sales and marketing management /

By Cortada, James W.. New York : McGraw-Hill, 1993 . xv, 232 pages : 0070237522 [paperback]

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Relationship marketing : bringing quality, customer service and marketing together /

By Christopher, Martin. Oxford : Butterworth/Heinmann, 1991 . viii, 204 pages : 0750609788 [paperback]

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Marketing plan : building the profitable preferred brand /

By Go, Josiah.. [Metro Manila] : Josiah Go, 1997 . xv, 340 pages : 23 cm.. 9719186003 [paperback]

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Reviewer in management advisory services

By Roque, Rodelio S.. Malabon City, Philippines : Roque Press,Inc., 2005 . 565 pages : 9719039078 [newsprint]

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Strategic brand management : new approaches to creating and evaluating brand equity /

By Kapferer,Jean-Noël. . New York : The Free Press, 1992 . v, 341 pages : 24 cm.. 0029170451 [hardbound]

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Social media marketing for dummies /

By Singh,Shiv,. Hoboken, New Jersey : For Dummies [Imprint] | John Wiley & Sons, Incorporated, 2012 9781118282304 | 9781118065143 [paperback]

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Pricing strategies : a marketing approach /

By Schindler, Robert, . Thousand Oaks, California. : Sage Publications, Inc, 2012 . xvii, 391 pages : 24 cm.. 9781412964746 [hardbound]

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Distribution channels : behavioral dimensions /

By Stern, Louis W.. Boston : Houghton Mifflin Company, 1969 . xiii, 305 pages ; 24 cm..

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Reviewer in management advisory services /

By Agamata, Franklin T.. Manila, Philippines : GIC Enterprises & Co. Inc., 2008 . 1210 pages : 9710489220 [hardbound]

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Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) /

By Kerpen, Dave. New York : McGraw-Hill, 2011 . x, 260 pages : 23 cm.. 9780071289672 [newsprint]

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Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing /

By Odden, Lee.. Hoboken, New Jersey : John Wiley and Sons, Inc., 2012 . xii, 243 pages : 24 cm.. 9781118167779 [hardbound]

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International marketing principles /

By Czinkota, Michael R. . Andover : Cengage Learning, 2012 . 796 pages : 23 cm.. 9789814416382 [newsprint]

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Marketing research /

By Aaker, David A.. Hoboken, New Jersey : John Wiley & Sons, 2013 . xiv, 647 pages : 27 cm.. 9781118321812 [paperback]

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Drucker on marketing : lessons from the world's most influential business thinker /

By Cohen, William A.,. New York : McGraw-Hill, 2013 . xxi, 265 pages ; 24 cm.. 9780071778626 [hardbound]

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The Oxford handbook of strategic sales and sales management /

Oxford : Oxford University Press, 2011 . xxi, 637 pages : 26 cm.. 9780199569458 [paperback]

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Essentials of marketing /

By Baines, Paul,. Oxford : Oxford University Press, 2013 . xxiii, 413 pages : 25 cm.. 9780199646500 [paperback]

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Services marketing : people, technology, strategy /

By Lovelock, Christopher H., . Boston : Prentice Hall, 2011 . 648 pages : 29 cm.. 9789810696610 [newsprint]

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Internet marketing : strategy, implementation and practice /

By Chaffey, Dave. Harlow, English : FT Financial Hall, 2009 . xxxi, 702 pages 9789810695972 [newsprint] | 0273694057

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Facebook marketing for dummies /

By Haydon, John.. Hoboken, New Jersey : John Wiley and Son, Inc., 2012 . xx, 308 pages : , Rev. ed. of: Facebook marketing for dummies / Paul Dunay and Richard Krieger. 2nd ed. c2011. | Includes index. 24 cm.. 9781118107409 [paperback]

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Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises /

By Hood, David J.. London ; | Philadelphia : Kogan Page, 2013 . xvii, 214 pages : , Includes index. 24 cm.. 9780749468507 [paperback]

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International marketing /

By Clarke, Geri. London : McGraw-Hill/Higher Education, 2009 . xxii, 418 pages : 24 cm.. 9780077115852 [paperback]

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Developing new products and services : learning, differentiation and innovation /

By Sanders, Lawrence G. . New York : Business Expert Press, 2012 . xx, 340 pages : 23 cm.. 9781606492413 [paperback]

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Pricing segmentation and analytics /

By Bodea, Tudor, . New York : Business Expert Press, 2012 . 160 pages : 25 cm..

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Hospitality sales : selling smarter /

By Siguaw, Judy A.. Clifton Park, NY : Thomson Delmar Learning, 2004 . ix, 204 pages : 24 cm.. 1401834787 [hardbound]

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The best of marketing Rx : for brand & marketing executives /

By Roberto, Ned. Pasig City, Philippines : Published and exclusively distributed by Anvil Publishing, 2009 . viii, 284 pages : , "A compilation of the best marketing Rx columns that habe appeared in the Philippine Daily Inquirer's #1 marketing column." 23 cm.. 9789712722080 [paperback]

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Selling hospitality : a situational approach /

By McNeill, Richard G.. Clifton Park, New York : Thomson/Delmar Learning, 2006 . xvii, 334 pages; 25 cm. 1401832814 [hardbound]

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Customer chemistry : how to keep the customers you want-- and say "good-bye" to the ones you don't /

By Naylor, Mary. Chicago : McGraw-Hill, 2002 . xvii, 234 pages : 24 cm. 0658001442 [hardbound]

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International marketing /

By Cateora, Philip R.. New York : McGraw-Hill/Irwin, 2002 . xxv, 693 pages : 29 cm. 9780071233071 [paperback]

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Services marketing : integrating customer focus across the firm /

By Wilson, Alan. London : The McGraw-Hill Companies, 2008 . xxiii, 623 pages : 13: 9780077107956 [paperback]

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Strategic marketing management : a business process approach /

By Moutinho, Luiz, . Australia : Cengage Learning, 2010 . xxii, 490 pages : 26 cm. . 9781844800001 [paperback]

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The market research toolbox : a concise guide for beginners /

By McQuarrie, Edward F.. Thousand Oaks, California : Sage Publications, 2012 . xviii, 253 pages : , Machine generated contents note: PrefaceChapter 1. Nature and Characteristics of Market ResearchChapter 2. Planning for Market ResearchChapter 3. Secondary ResearchChapter 4. Customer VisitsChapter 5. The Focus GroupChapter 6. Qualitative Sampling and Data AnalysisChapter 7. Survey ResearchChapter 8. Questionnaire DesignChapter 9. Choice Modeling via Conjoint AnalysisChapter 10. ExperimentationChapter 11. Sampling for Quantitative ResearchChapter 12. Quantitative Data AnalysisChapter 13. Combining Research Techniques Into Research StrategiesChapter 14. The Limits of Market Research. 23 cm.. 9781412991742 [paperback]

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Marketing in travel and tourism /

By Middleton, Victor T. C.. Oxford ; | Boston : Heinemann Professional Publishing, 1988 . xii, 308 pages : 25 cm.. 0434912549 [paperback]

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Marketing for hospitality and tourism /

By Kotler, Philip. Upper Saddle River, New Jersey : Prentice Hall, 2003 . xvii, 893 pages: 26 cm. 9812470522 [newsprint]

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Marketing principles /

By McDaniel, Carl. Andover : CENGAGE Learning, 2012 . 645 pages : , Revised edition of: Marketing : best practices. 2nd ed. c2003. 29 cm.. 9789814352628 [newsprint]

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Marketing for hospitality and tourism /

By Kotler, Philip. Boston : Prentice Hall, 2010 . xxiii, 683 pages : 29 cm.. 9789810697501[newsprint] | 9789810697501 [hardbound]

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