University of Cebu-Banilad Library Search for 'su:"Marketing management. "'

Strategic marketing management /

By Moutinho, Luiz. Andover : Cengage Learning, 2012 . xxxiii, 863, [11] pages : 9789814369565 [newsprint] | 981436956 [newsprint]

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The management of strategy : concepts and cases /

By Duane Ireland, R.. Andover : Cengage Learning, 2012 . xxvii, 443 pages : 9789814416498 [newsprint]

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Business development : a market-oriented perspective /

By Sorensen, Hans Eibe. Hoboken, New Jersey : Wiley, 2012 . xi, 553 pages : 9780470683668 [paperback]

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Strategic marketing planning for the small to medium-sized business : writing a marketing plan /

By Anderson, David W.. New York, New York : Business Expert Press, 2012 . 96 pages : 13: 9781606493731 [paperback]

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TQM for sales and marketing management /

By Cortada, James W.. New York : McGraw-Hill, 1993 . xv, 232 pages : 0070237522 [paperback]

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The Oxford handbook of strategic sales and sales management /

Oxford : Oxford University Press, 2011 . xxi, 637 pages : 26 cm.. 9780199569458 [paperback]

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Services marketing : people, technology, strategy /

By Lovelock, Christopher H., . Boston : Prentice Hall, 2011 . 648 pages : 29 cm.. 9789810696610 [newsprint]

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Strategic marketing management : a business process approach /

By Moutinho, Luiz, . Australia : Cengage Learning, 2010 . xxii, 490 pages : 26 cm. . 9781844800001 [paperback]

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Management dilemmas: when marketing becomes a minefield /

Boston : Harvard Business School Press, 2004 . 187 pages ; , "What will you do?"--Cover. | "Case studies from the pages of Harvard business review"--Cover. 21 cm.. 1591395054 [paperback]

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Marketing management : an Asian perspective /

By Kotler, Philip . Singapore : Prentice Hall, 1999 . xvi, 904 pages ; 29 cm.. 0130109800 [paperback]

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Marketing management : knowledge and skills /

By Peter, J. Paul.. Boston, Mass. : Irwin/McGraw-Hill, 2001 . xx, 876 pages : 26 cm.. 0072315571 [newsprint]

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Marketing management : an asian perspective /

By Kotler, Philip.. Singapore : Prentice-Hall, 1996 . xviii, 1055 pages : 0132548976 [paperback]

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Marketing management : knowledge and skills /

By Peter, J. Paul.. Boston : McGraw-Hill/Irwin, 2007 . xvii, 813 pages : 27 cm.. 0073137634 [paperback] | 9780073137636 [newsprint]

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Cases on marketing management in the Philippine setting /

Quezon City : UP Press, 2002 . xiii, 411 pages : , ISBN 971-542-367-1 (pbk.). 24 cm.. 9715423671 [newsprint]

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Cases on marketing management in the Philippine setting /

Quezon City : UP Press, 2002 . xiv, 411 pages ; , ISBN 971-542-367-1 (pbk.). 24 cm.. 9715423671[paperback]

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Focus : the future of your company depends on it /

By Ries, Al.. New York : HarperBusiness, 1996 . xii, 304 pages : , Ramon Tengco collection. 24 cm.. 0006387357 [newsprint]

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The brand mapping strategy : design, build, and accelerate your brand /

By Leland, Karen.. Irvine : Entrepreneur Press, 2016 . xxi, 178 pages : 9781599185897 [paperback] | 159918589X [paperback]

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Marketing with strategic empathy : inspiring strategy with deeper consumer insight /

By Brooks, Claire.. Philadelphia : Kogan Page, 2016 . xi, 238 pages : 23 cm. 9780749477547 [paperback]

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Account based marketing for dummies /

By Vajre, Sangram.. Hoboken, NJ : John Wiley & Sons, Inc., 2016 . xviii, 354 pages : 9781119224853 [paperback]

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Cases in marketing management /

By Dalrymple, Douglas J.. New York : Wiley, 1992 . x, 598 pages : 25 cm.. 0471547468 [hardbound]

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