University of Cebu-Banilad Library Search for 'su:"Media. "'

Mad Culture /

By Lauren, Dywen L.. Australia : MADBiz Asia Solution, 2010 . 201 pages : 22 cm. 9780980630435 [paperback]

Social media marketing for dummies /

By Singh,Shiv,. Hoboken, New Jersey : For Dummies [Imprint] | John Wiley & Sons, Incorporated, 2012 9781118282304 | 9781118065143 [paperback]

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Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) /

By Kerpen, Dave. New York : McGraw-Hill, 2011 . x, 260 pages : 23 cm.. 9780071289672 [newsprint]

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Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing /

By Odden, Lee.. Hoboken, New Jersey : John Wiley and Sons, Inc., 2012 . xii, 243 pages : 24 cm.. 9781118167779 [hardbound]

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Management of electronic media /

By Albarran, Alan B.,. Belmont : Wadsworth Pub. Co., 1997 . xix, 324 pages : 25 cm.. 9814057096 [newsprint]

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Information sources for the press and broadcast media /

London ; | New York : Bowker-Saur, 1999 . xii, 242 pages : 23 cm.. 1857392612 [hardbound]

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New media art /

By Tribe, Mark. Köln ; | Los Angeles : Taschen, 2006 . 95 pages : 23 cm.. 3822830410 [paperback]

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Taking sides: Clashing views on controversial issues in mass media and society /

United States of America : Dushkin Publishing Group, 1997 . xix, 346 pages ; 24 cm. 0697357163 [paperback]

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Media, crime, and criminal justice : images, realities, and policies /

By Surette, Ray. Belmont, CA : Thomson/Wadsworth, 2011 . xx, 277 pages : 9780495812883 [paperback]

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The new digital age : reshaping the future of people, nations and business /

By Schmidt, Eric.. New York : Alfred A. Knopf, 2013 . 315 pages : , "This is a Borzoi book"--Title page verso. 25 cm. 9780307957139 [hardbound]

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Taking sides : clashing views on controversial issues in mass media and society /

Connecticut : Dushkin Publishing Group, 1997 . xix , 346 pages: 0697357163 [paperback]

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National / transnational : subject formation, media and cultural politics in and on the Philippines /

By Tolentino, Rolando B.. Quezon City : Ateneo de Manila University Press, 2001 . ix, 205 pages : 9715503829 [paperback]

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Persuasion in the media age /

By Borchers, Timothy A.. Boston : McGraw-Hill, 2002 . xxiv, 472 pages : 0767415418 [paperback]

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Persuasion in the media age /

By Borchers, Timothy A.. Boston : McGraw-Hill, 2002 . xxiv, 472 pages : 0071131620 [paperback]

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Media voices : an historical perspective : an anthology /

New York : | Toronto : Macmillan ; | Maxwell Macmillan Canada, 1992 . xviii, 468 pages : 24 cm.. 0023386452 [paperback]

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Covering the plague : AIDS and the American media /

By Kinsella, James.. London : Rutgers University Press, 1989 . 299 pages : 0813514827 [paperback]

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The extermination of Christianity : a tyranny of consensus /

By Schenck, Paul C.. Lafayette, La. : Huntington House, 1993 . xxi, 239 pages : 1563840510 [newsprint]

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Worse than free : essays on journalism ethics and other media issues /

By Santos, Vergel O.. 8007-B Pioneer Street, Barangay Kapitolyo, Pasig City 1603, Philippines : ANVIL PUBLISHING, INC., 2005 . 381 pages : 9712717216 [newsprint]

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No sense of place : the impact of electronic media on social behavior /

By Meyrowitz, Joshua.. 200 Madison Avenue, New York, New York 10016 : Oxford University Press, Inc., 1986 . xv, 416 pages : 24 cm.. 019504231X [paperback]

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The social media MBA : your competitive edge in social media strategy development & delivery /

By Holloman, Christer. Chichester, West Sussex, United Kingdom : | Hoboken, New Jersey : John Wiley & Sons Ltd., 2012 . x, 265 pages : , Machine generated contents note: Preface 5 Part I. Foundation 8 1. Quick Recap 9 2. Bridging The Social Media Gap 18 Part II. Strategy Development 28 3. Inspiring And Facilitating Creativity 29 4. The Rise Of Branded Content 36 5. Power Of Integration 44 6. Intent Is The New Demographic 55 7. Targeting The Easily Influenced Not The Highly Influential 64 Part III. Strategy Delivery 74 8. Your Best Advocates 75 9. The Profit Manifesto 83 10. Social Media Business Engineering 94 11. Power Struggles Of The Advocate Age 105 Part IV. Case Studies 116 12. ARM 117 13. Aviva 120 14. Dell 123 15. Evans Cycles 126 16. GlaxoSmithKlein 129 17. Kodak 132 18. Phillips 136 19. Sage 139 Part V. Future 143 20. The Ethnocentric Bias 144 21. One Digital Dragons, Elephants and Tigers 153 22. Design Thinking and Social Media 164 23. God Technology 173 Conclusion 180 Biographies 182 . 24 cm.. 9781119963233 [hardbound]

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