Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W. Hendon
Material type: TextPublisher: Selangor, Malaysia : Hardknocks Factory Sdn. Bhd., c2001Description: 378 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9839323369 [hardbound]Subject(s): Product management | Business failures -- United States | Marketing -- United States | New products -- United StatesDDC classification: Online resources: Publisher descriptionItem type | Current location | Call number | Status | Date due | Barcode |
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Book | College Library | 658.8 H38 2001 (Browse shelf) | Available |
Originally published: New York : Quorum Books, 1989.
Includes bibliographical references and indexes.
Contents: Part I: Introduction -- Part II: The marketing setting -- Part III: Marketing tools
BSBA-Marketing Management
English
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