Successful public relations : the insider's way to get successful media coverage / Jim Dunn.
Material type:
TextPublisher: New Delhi : Viva Books Private Limited, c2005Description: 153 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 8176493775 [paperback]Subject(s): Public relations| Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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659.2 D92 2005 (Browse shelf) | Available |
Contents: 1 The nature of public relations -- 2 The role and function of a pro -- 3 Costing PR -- 4 How to deal with the media - Dunn's golden rules -- 5 Setting up and operating the PR office -- 6 Preparing feature articles -- 7 Public relations photography -- 8 Press conferences, media events and interviews -- 9 Effective PR use of radio and television -- 10 PR on small budget -- 11 New product launches -- 12 Crisis public relations: how to handle emergencies -- 13 Case history I: the chief executive's approach to PR -- 14 Case histories II - VII.
Rs. 175.00 General Education General Education : Sociology
English
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